Ocean Outdoor launches ad fund for environmental charities and causes working to save the planet
Ocean Outdoor has launched a new fund giving voice to charities and non-profits that are working to save the planet.
Under the Drops in the Ocean initiative, each year we at Ocean Outdoor will donate 2% of the Group’s reported revenue to environmental charities in the form of advertising value across the company’s premium digital screen network in seven countries (the UK, the Netherlands, Germany, Sweden, Finland, Denmark and Norway).
This substantial fund widens the scope of the successful Ocean for Oceans project which was launched in 2018 to help stem the tide against plastic pollution, working closely with charities like the Marine Conservation Society.
Ocean Outdoor chief marketing officer Richard Malton said: “2021 is the year of sustainability, bringing climate change back on to the political and socio-economic agenda with COP26 in Glasgow and beyond. There’s a global emergency and as a business, we want to give a platform to those causes and charities who are addressing the crisis.
“Ocean’s new fund allows us to expand our green and blue ambitions to cover a broader spectrum of environmental causes beyond important issues like the pollution of the oceans by single-use plastic, an issue that we will continue to campaign on.”
The organisations selected will receive pro-bono advertising during a 12 month period.
To find out more and how to apply, applicants should contact Jukka Leskinen